【New Crop】Freshly Milled Emimaru Japanese Rice from Hokkaido 5kg

Hokkaido’s proud new-generation rice, Emimaru, is a special variety born from the pursuit of sustainable cultivation. Designed for direct seeding, it combines labour efficiency with exceptional quality, making it an environmentally friendly choice. Highly rated for its flavour on par with Nanatsuboshi, it offers a perfect balance of gentle sweetness, moderate stickiness, and a light, smooth texture. When cooked, the grains are glossy and beautiful, with a soft yet pleasantly firm mouthfeel. Carefully milled in London and delivered within four weeks for ultimate freshness, this rice stays delicious even when cold — ideal for onigiri or bento.
True to its name, Emimaru means ‘rice that brings smiles to both producers and consumers’. Enjoy the gentle, comforting taste nurtured by Hokkaido’s rich natural land at your own table.