Aichi-no-Kaori Japanese Rice 5kg

Aichi-no-Kaori, grown under the gentle warmth of Aichi’s sunlight and nourished by its fertile soil, lives up beautifully to its name—“the fragrance of Aichi.”
As it cooks, a soft, floral aroma rises from the pot, filling the kitchen with a brightness that feels both comforting and quietly luxurious. Each grain becomes tender and plump, offering a refined sweetness and a feather-light texture that dissolves gracefully on the palate.

The elegance of this rice is shaped not only by the region’s favourable climate but also by the meticulous care of its growers. Aichi’s warm weather and clean water nurture grains that develop a lively yet delicate flavour, resulting in a bowl of rice that glows with clarity and natural sweetness. The fragrance rising from freshly steamed Aichi-no-Kaori gently elevates everyday meals into moments of simple indulgence.

Its selection is entrusted to WASO’s discerning buying team led by Kota Kudo, formerly a buyer for the prestigious Mitsukoshi Isetan group. Their deep understanding of Japan’s rice-growing regions allows them to recognise the precise lots where this variety’s charm truly flourishes. Only rice that meets their uncompromising standards is chosen.

WASO preserves the integrity of this quality by importing directly from Aichi without intermediaries. This ensures exceptional freshness, purity of flavour and honest value, allowing the rice to reach your table exactly as it was meant to be enjoyed.

Aichi-no-Kaori shines in rice balls, where its gentle sweetness emerges beautifully. In donburi dishes, it harmonises with toppings while maintaining its light, elegant character. Even in seasoned or mixed rice dishes, the grains retain their shape and lift the flavours of the entire dish.
It is rice that brings brightness, softness and a quiet sense of happiness to everyday dining.