In-House Niji No Kirameki Japanese Brown Rice From Ibaraki 5kg

Niji No Kirameki brown rice from Ibaraki Prefecture, packaged with care to preserve its full bran layer and natural aroma. Left unpolished, each grain retains the wholesome flavour and nutrition that milling would otherwise remove, and every bag is hand-packed to lock in freshness.

Ibaraki Prefecture is a hidden gem among Japan's rice-growing regions, blessed with the rich soil of the Kanto Plain and the clear waters of the Naka and Tone rivers. Nurtured by a warm climate and fertile land, Niji No Kirameki is a relatively new variety, introduced in 2018. Comparable to Koshihikari in sweetness and umami, it is distinguished by its larger, firmer grains. As brown rice, it keeps its bran and germ intact, giving it a deeper, nuttier flavour and a satisfying, chewy bite alongside its natural sweetness.

Rich in fibre and nutrients, this whole-grain rice is a wholesome choice for everyday cooking, whether steamed on its own, mixed with white rice, or used in genmai rice bowls. Experience the authentic taste of Ibaraki rice right here in the UK.