Beniharuka Sweet Potato from Miyazaki, Japan 150g–200g

Beni Haruka sweet potatoes grown in Miyazaki Prefecture possess a calm, composed presence with a quiet sense of strength at their core. As heat is applied with patience, their character unfolds gently: roasted, they release a mellow, honey-like sweetness; steamed, they offer a smooth texture and a naturally satisfying finish. Without the need for embellishment, the inherent quality of the ingredient speaks clearly, allowing it to settle effortlessly into everyday meals. Their unpretentious nature and year-round appeal are part of what makes this variety so enduring.

This product has been selected by Kota Kudo, a former buyer for Mitsukoshi Isetan known for his discerning eye. After harvest, the sweet potatoes are delivered swiftly via in-house air transport, ensuring that the freshness and moisture cultivated in the field are preserved right through to arrival.

The quality of these sweet potatoes has also been highly praised by Hideki Hiwatashi, Executive Head Chef of a Michelin two-star restaurant in Kyoto. From the perspective of a chef who values seasonality and balance in Japanese cuisine, Beni Haruka stands out for its gentle sweetness and dependable character.

The harmony of regional produce, expert selection, and the trust of accomplished chefs comes together in a sweet potato that expresses its true nature in the most natural and rewarding way.